Jell-O Observation: Attempted to return to their roots

Зображення до статті Jell-O Observation: Attempted to return to their roots
Зображення до статті Jell-O Observation: Attempted to return to their roots

Jell-O has been an important part of American culture for many years. The brand was registered in 1897, and the product itself appeared in 1845. However, since the 1960s, when the brand has reached the peak of its popularity, sales of Jell-O are constantly decreasing.

Recently, the brand has passed the first process of rebranding in the last ten years. The new logo looks brighter and fascinating, and it causes a feeling of nostalgia.

However, whether this is possible to improve the situation with Jell -O sales is unknown. For many people, he is associated with school lunches and old -fashioned.

  • 📌 Jell -O is an old American brand that is declining.
  • 📌 The brand is trying to restore its popularity with relocation.
  • 📌 The new logo design is a sense of nostalgia.
🧩 The result: whether Jell -O can return its popularity with the help of relocation is unknown. But this step looks correct on the way to the revival of the brand.
🧠 Own considerations: despite all efforts, Jell-O may face that modern consumers are becoming increasingly demanding of product quality. You may not only change the design, but also look at the product recipe.

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