Basic Marketing Trends 2025: A Watch of Trust in Social Media and Influeners
The Istock report found that 81% of consumers do not trust the content in social media, although they are still trusting visual platforms such as Tiktok and Instagram Reels for search and inspiration. With regard to impact, 64% of consumers trust more businesses than celebrities and influentors, especially brands that meet their values (58%).
"This change affects how people interact with visual content, especially in social media. Despite the lack of trust, they still consider these platforms valuable, 82% of users still go to places such as Tiktok, Instagram Reels and YouTube Shorts,"
It is concerned that despite the distrust of influentors, consumers are still looking for inspiration and new ideas in social media. Yes, on Tiktok, users study new dances, recipes and crafts, on Instagram Reels - they share their travels and DIY projects, and on Youtube Shorts - they show their music and comedy talents.
- 📌 The importance is to show reality, not the ideal. Brands that demonstrate the reality of their lives can be more attractive to consumers.
Questions and answers:
Q: Can brands trust influenrs?
A: According to the study, 64% of consumers trust more businesses than influenzers.
Q: Which social media consumers trust the most?
A: Despite the lack of confidence in social media as a whole, consumers still trust visual platforms such as Tiktok and Instagram Reels.
Q: What is Real-user Content (RUC)?
A: RUC is images and videos that display reality. This is a way to attract an audience, showing authenticity and reality, not ideal.
Статтю згенеровано з використанням ШІ на основі зазначеного матеріалу, відредаговано та перевірено автором вручну для точності та корисності.
https://www.searchenginejournal.com/marketing-trend-consumers-prefer-relatability/535627/
