Google Update: Frace Navigation Recommendations
Google has updated its guidelines for facet navigation by turning the old blog post into an official reference document. This change reflects the complexity of e-commerce and large content websites as many sites introduce extended filtration systems for larger catalogs.
"The Challenge with Facted Navigation Lies in the Mathematics of Combinations: Each Additional Filter Option Multiplies The Potential Urls A Search Engine Might Need to Crawl." - Google Analyst Gary illyes
🚀 The problem with facet navigation is the mathematics of combinations: each additional filter option multiplies potential URLs that may need to be conducted by the search engine. For example, a simple page of product with size (5 variants), colors (10 variants) and price range (6 ranges) can generate 300 unique URLs for one product.
- 📌 Server resources consumption: many websites spend too much computing capacity on unnecessary URL combinations.
- 📌 inefficient indexation budget: Indexers can look for important new content longer as they are occupied by facet navigation.
- 📌 SEO indicators: having multiple URLs for the same content can be damaged by the SEO website.
What innovations did Google make in their recommendations?
Google has specified the cost of using calculation resources, gave clear implementation ways for different types of websites, and updated the technical recommendations, taking into account the one-page applications and modern SEO practices.
How does Google recommend management with facet navigation?
Google recommends a two-sided approach: to block non-important facets through robots.txt, to use URL-Fragments (#), to introduce consistency attributes of RL = ”Nofollow” and to maintain standardized parameters, to implement the correct processing of 404, to use strategic canonical tags.
Should SEO commands look at their facet navigation according to these recommendations?
Absolutely. SEO commands should review their current facet navigation according to these recommendations to ensure optimal indexing and indexing efficiency.
Статтю згенеровано з використанням ШІ на основі зазначеного матеріалу, відредаговано та перевірено автором вручну для точності та корисності.
https://www.searchenginejournal.com/google-formalizes-decade-old-faceted-navigation-guidelines/535586/
