Updating internal linking strategies for modern SEO

Standard internal linking practices have remained largely unchanged for the past twenty years, which is surprising since Google has undergone dramatic changes in the past ten years, and even more so in the past five. Maybe it's time to rethink your internal linking strategies so that they are more in line with how Google understands and ranks web pages.

"... the better your anchor text, the easier it is for users to navigate and for Google to understand what the page you're linking to is about. With relevant anchor text, users and search engines can easily understand what the linked pages contain. Write anchor text that gives at least a basic idea of ​​what the linked page is about."

🚀 Another way to think about anchor text is to think like a website visitor. If you think like an SEO specialist, there is nothing wrong with using keyword-rich anchor text because the anchor text matches the target keyword of the second page. But if you think like a site visitor, what are the chances that the reader will stop reading and click on the link to learn more about [Insert Keyword Rich Anchor Text]? It will probably be zero percent of readers because the link is not contextually relevant.

• 📌 It is necessary to understand that internal linking is not only about SEO, but also about usefulness for readers. Links must be contextually relevant and relevant to the content of the page they link to.