Google AIO update: Impact on organic search and advertising
Google continues to update AIO rankings by increasing the presence of large shopping panels and ads that move organic search results further down the page. This may be a concern for SEO professionals, but there is also good news: AIO volatility in purchase requests is stabilizing, and AIO rankings are becoming more in line with sites that typically rank in organic search.
Arguably the most important change is the addition of advertising to AI Overviews, which has the effect of moving organic search results further down the page.
🚀This means that the traditional ranking factors that bring a website to the top of organic search results should benefit in citations in AIO. This is important news for SEOs as it provides guidance on how to optimize sites to rank better not only in traditional search but also in AIO.
- 📌 Significant AIO stabilization
- 📌 More accurate AI Overview results
- 📌 Growth of YouTube citations in AIO
What updates have been made to Google AIO?
Google has made a number of updates to AIO, including increasing the presence of large shopping panels and ads. This moved the organic search results lower on the page.
How does this affect organic search?
Updates may move organic search results lower on the page, but AIO's volatility in shopping queries will stabilize, which can help stabilize organic rankings.
What impact does this have on advertising?
Ads now appear in AI Overviews, which can change the strategy of advertisers and SEO specialists.
Статтю згенеровано з використанням ШІ на основі зазначеного матеріалу, відредаговано та перевірено автором вручну для точності та корисності.
https://www.searchenginejournal.com/google-aio-updates/532216/