Nike changes the style of font of its famous slogan: just do it
Existing for a long time Nike 'just do' is one of the most recognizable in the world. It is simple, remembered and unreshelved - the perfect triad for large font.
However, in the latest promotion, Nike changed his slogan font, replacing two letters with a Gothic style. This caused surprise and understanding among designers, many of whom did not even believe that it was an official Nike advertisement.
- 📌 The unusual Gothic font is used in the words 'era' and 'do'.
- 📌 Nike, which usually depends on the simplicity of your slogan, now seems ready for experiments.
- 📌 The assumption that the changes are related to the tendency of Gen-z stir styles of fonts.
🧩 Summary: Despite the success of Nike's minimalist brand over the last three decades, the company has decided to change the direction and make changes in its slogan font, which caused surprise and question.
🧠 Own considerations: despite the non -understanding, changes can be aimed at attracting a new generation that uses a mixture of different fonts. However, it is important to remember that the harmony between brand traditions and current trends is a key to the success of such changes.
Літературні джерела!
Для підготовки контенту ми дослідили статті, присвячені сучасним підходам у створенні сайтів, UX/UI дизайну та просуванню в Google:
https://webdesignerdepot.com/nikes-new-look-slogan-leaves-the-design-community-perplexed/