SEO Development Directions in Novinality: A Predict for 2025
The Newzdash survey, which was attended by 100 news publishers and SEOs, allows you to identify the key areas for SEO development in novina. From the role of Google Discover to AI -related challenges, these trends and challenges will be key to industry professionals.
"52% of respondents consider Google Discover a priority for 2025. 56% reported an increase in traffic from Discover in recent months, while 21% have been recessed."
🚀 Google Discover becomes a key traffic driver for publishers, but the results are still ambiguous. For example, although most publishers declare an increase in traffic from this source, some are still underwatering.
- 📌 Google AI causes changes in the search pages (SERPS), 39% consider it a threat to traffic, while 43% are not yet sure of its impact.
Is Google Discover a key traffic driver for publishers?
Yes, 56% of respondents reported an increase in traffic from Discover in recent months.
How do AI calls affect SEO?
39% of respondents consider Google AI a threat to traffic, while 43% are not yet sure of its impact.
What are the biggest challenges for SEO teams?
The largest challenges include limited budgets (34%), high-skilled SEO specialists (24%) and lack of specialized SEO tools for news publishers (17%).
Publishers use different strategies to protect their content from AI scrapening, including paid walls, structured data and legal policies. Most SEO commands are small and often serve several brands or websites.
"34% of participants have only one person who manages everyone. Each team member on average manages 4.5 brands or websites."
🚀 It is important to reduce the dependence on traditional search traffic, as well as to interact between editorial, product and SEO commands.
Статтю згенеровано з використанням ШІ на основі зазначеного матеріалу, відредаговано та перевірено автором вручну для точності та корисності.
https://www.searchenginejournal.com/news-seo-in-2025-what-you-need-to-know/537200/