Meta offers new tools to protect brands' copyrights

Article image Meta offers new tools to protect brands' copyrights
Article image Meta offers new tools to protect brands' copyrights
Publication date:21.01.2026
Blog category: SEO and Promotion

Meta has introduced new tools and services to help brands protect their intellectual rights and prevent their illegal use. This includes a revamped Brand Rights Protection suite to detect and combat copyright infringement, as well as a new Intellectual Property Reporting Center where brands can file complaints.

Update Brand Rights Protection

The newly launched Brand Rights Protection service provides brand owners with improved tools to monitor and respond to misuse of their trademarks. It includes advanced features such as more sophisticated matching algorithms, saved searches, and an expanded directory library, allowing brands to easily identify and report violations and personas.

Meta presents the Intellectual Property Reporting Center

Meta has introduced a new Intellectual Property Reporting Center to improve the process for reporting intellectual property infringement. The Center allows rights holders to store account information and report history to simplify the reporting process and more effectively track and manage cases.

The rights manager allows you to protect images

Meta has updated Rights Manager with new features to help rights holders better manage and protect image content. The update includes features such as automatically blocking illegal use of images, adding ownership information and calls to action directly on images, and taking actions on multiple images at once.

New resources for business protection

Along with updating these tools, Meta is rolling out new resources to help businesses protect their brands on Meta platforms. This includes updates to existing tools and a new Business Protection section on the Meta for Business website.

"Meta has introduced several new and updated tools to help brands better protect their intellectual property on Meta platforms. Highlights include improved search and discovery capabilities, simplified reporting processes, enhanced image rights protection, and new online resources for developing brand protection strategies."
  • 📌 Meta updates Brand Rights Protection
  • 📌 Meta introduces Intellectual Property Reporting Center
  • 📌 Updating Rights Manager helps protect images
  • 📌 Meta offers new resources for business protection

FAQ

What is Brand Rights Protection?

It is a service that provides brand owners with tools to monitor and respond to misuse of their trademarks.

What is the Intellectual Property Reporting Center?

This is a service that allows rights holders to store account information and reporting history to simplify the reporting process and more effectively track and manage cases.

What's new in Rights Manager?

The update includes features such as automatically blocking illegal use of images, adding ownership information and calls to action directly on images, and taking actions on multiple images at once.

🧩 Summary: Meta is working to strengthen the protection of brands' intellectual property on its platforms. This means new and updated tools, more effective brand protection strategies and more resources for businesses.
🧠 Own considerations: These updates show that Meta is interested in strengthening intellectual property protection on its platforms. This is an important step for brands that want to ensure their security in the digital space. However, brands must continue to be vigilant and actively use these tools to protect their assets.