LinkedIn is changing its policy: predicted audiences instead of lookalikes
LinkedIn has announced that it will end its Similar Audiences feature effective February 29, 2024. After February 2024, advertisers will not be able to create new Similar Audiences or edit existing ones. All current similar audiences will become "static" and will stop being updated with new data.
LinkedIn said active ad campaigns using Similar Audiences will continue to run, but will be delivered to the now static audience pool. After 30 days of inactivity, unused lookalike audiences will be automatically archived by LinkedIn.
🚀As an alternative to the soon-to-be-disappeared Lookalike Audiences, LinkedIn encourages advertisers to use its newer Predictive Audiences and Audience Expansion features. Predictive Audiences uses LinkedIn's AI to create custom audiences that are likely to convert based on advertiser conversion data, lead generation forms, or contact lists.
- 📌 Audience expansion is recommended for marketers who want to expand their target demographics. It expands target audiences by leveraging LinkedIn's professional demographics.
- 📌 Both features aim to help advertisers identify and reach high-intent individuals similar to their existing customers.
Q: What are the requirements for creating a predictive audience?
A: You need a minimum of 300 people in your chosen data source to create a Predictable Audience.
Q: What is the maximum number of predicted audiences per ad account?
A: The system allows a maximum of 30 Predictable Audiences per ad account, and they cannot be shared between accounts.
Q: Can audience expansion be combined with Matched Audience segments?
A: Yes, audience expansion can be combined with Matched Audience segments.
Статтю згенеровано з використанням ШІ на основі зазначеного матеріалу, відредаговано та перевірено автором вручну для точності та корисності.
https://www.searchenginejournal.com/linkedin-retires-lookalike-audiences-urges-shift-to-new-targeting/506197/
