Website icons in Google search results: bug or innovation?

Article image Website icons in Google search results: bug or innovation?
Article image Website icons in Google search results: bug or innovation?
Publication date:18.10.2025
Blog category: SEO and Promotion

Last week, reports surfaced that Google was testing mobile search results without favicons or colors, effectively killing any advantage a well-optimized favicon might provide. However, a Google spokesperson confirmed that this is not a test.

Search results without a favicon are not a test, said a Google representative.

A favicon, or "favorite icon", is an image designed to be displayed on browser tabs, bookmarks, and Google search results. Google recently recommended that publishers use favicons that are at least 32×32 pixels in size. 🚀

  • 📌 Google displays the favicon in search results, making it a subtle way to attract attention and traffic to sites that are ranked. If Google removes the favicon, it could further reduce search visibility.

Lily Ray posted a screenshot showing favicon missing from search results. However, the reason for this turned out to be completely different.

This is not provided. @lilyraynyc Have you disabled JavaScript on your device? What kind of device was it? What you're showing is what we're showing for lower-end devices that can't support rich search results. tweeted Rajan Patel, vice president of engineering at Google.

It turns out that this is an example of a bug in Google. 🚀

A favicon is a small image that appears next to the title of a browser tab that is open on your site. They also appear in Google search results.
Favicons can increase brand recognition and user trust, as well as improve the user experience. They can help your site stand out in search results, which can increase your CTR (click-through rate).
Based on this report, Google has no plans to remove the favicon from search results. The lack of a favicon was the result of a bug, not a new strategy or testing.
🧩 Summary: Although it was stated that Google was testing search results without favicon, this turned out to be a mistake. Favicons continue to be important for search visibility and site branding.
🧠 Own thoughts: This incident highlights the importance of monitoring changes in search engine algorithms and understanding how they can affect your website. It's important to remember that even small elements like a favicon can have a big impact on your SEO.