Google has specified his policy on site abuse: How does it affect SEO?

Google has recently updated his policy on abuse of the reputation of sites aimed at combating "parasitic" Practice of SEO. These practices include situations where websites use already installed domains to manipulate search ratings using content from third parties.

“We've Heard Very Clearly from Users That Site Reputation Abuse - Commonly Referred to As 'Parasite Seo' - Leads to A Bad Search Experience for People, and Today's Us. behavior. ” - Chris Nelson, Google Search Quality Team

This clarification of policy was published after viewing Google of various businesses, including white label, license agreements and partial ownership structures. The updated policy defines the abuse of the site's reputation as a practice of posting pages from third parties on the site to abuse search ratings at the expense of the host site rating signals. 🚀

• 📌 The abuse of the site's reputation is defined as the publication of pages from third parties on the site in an attempt to abuse search ratings by the signals of the host site rating.
• 📌 Google has considered various business spaces, including white label, licensing agreements and partial ownership structures.
• 📌 Google policy is updated in such a way that the use of content from third parties to operate the signals of the site rating violates the rules of Google, regardless of participation or control from the first side.