Google, AI and Valuers: Technology Victory or Cost Reduction?
Recently, two main hypotheses related to the above-described event have been actively discussed in the SEO environment. The first of them is that Google no longer needs value evaluators, and the second hypothesis claims that Google plans to scale the AI of search quality evaluators.
However, it is important to note that the hypothesis of rejection of human evaluators is incorrect. Google works with several companies that provide search quality evaluator services, not just one company.
🚀 For example, Reddit mentions companies like Telus and RWS that also provide search raters for Google. Therefore, the idea that Google will no longer use search raters is unfounded.
- 📌 There is an opinion that the reason for Appen's resignation may be that the employees of this company were encouraged by the Google union to demand higher salaries (according to a report on Forbes).
Will appraisers be replaced by AI?
Some SEO experts have speculated that Appen's resignation may indicate that Google may replace quality raters with AI raters. However, Google currently does not have the ability to completely replace human raters with AI, although it is possible in the near future.
Will it be bad news for publishers if AI replaces human search quality evaluators?
Yes, this could be bad news, as AI has the potential to scale quality scores across the web, which could negatively impact publishers.
Статтю згенеровано з використанням ШІ на основі зазначеного матеріалу, відредаговано та перевірено автором вручну для точності та корисності.
https://www.searchenginejournal.com/about-those-google-ai-search-quality-raters/506474/
