Google introduces a new policy and certification program for dating and company advertising

Google has announced the introduction of a new dating and company advertising policy since March 4. This updated policy aims to improve advertising control on Google's advertising platforms.

"Advertisers Must Get Certification from Google to Run Dating or Companionship Ads Under the New Policy." - Google

🚀 Important points in the new policy are the need to receive Google Certification to start dating or society. Policy prohibits some types of advertising, including those that incite minors to dating, use deception or text, promote a paid company or sexual acts, support operating or deceitful practices, and advertise postal brides.

• 📌 Some advertising for connection, flirting, swingers, business services, sexual fetish, applications or hints at sexual content will face additional restrictions.
• 📌 Advertising restrictions will depend on the type of advertising, the age of the user, local laws, Safesearch settings and past searches for sexual content.

Google maintains a transition period in which the new policy of dating and society advertising will take effect from March 4. Advertisers should review their advertising now to ensure that you have certified or deleted inappropriate advertising. The use will gradually grow after starting.