Google improves the Console Service for online stores: new options for managing delivery and returns
Google has announced a new feature that allows online stores to manage their shipping and return policies through Search Console. This makes it easier to provide important information to customers, which can increase retailers' visibility and sales.
"We're excited to announce an easier way for merchants to add their shipping and returns information directly to Search Console. Check out our blog to learn more about it."
🚀 The new integration with Search Console allows you to configure information about delivery and returns, which eliminates the need for complex markup on the pages of individual products. This can be useful for traders who found the previous configuration difficult. Key features include direct entry of shipping and return policies into Search Console, automatic synchronization with Merchant Center accounts, the ability to set common return policies for the entire business, precedence over website configurations, and product-level markup.
- 📌 Potential benefits for merchants: Online stores can improve their product listings in Google Search by providing clear, up-to-date shipping and return information. This improvement can increase visibility and traffic, especially by highlighting services such as free and fast shipping options alongside product information.
FAQ
Can I use this new feature if my store has multiple shipping options?
Yes, you can set up different shipping policies for the different countries you ship to.
How can I add a return policy?
Just go to the Returns tab and click Add Return Policy. Select a country, enter the URL of your return policy page, specify a return window, and set a return cost.
How can I delete or change a policy?
Find the policy you want to change, click the "more" icon next to the policy, and select "Edit" to make changes or "Delete" to remove the policy.
🚀 Google provides a straightforward process to add and manage your shipping and return policies through Search Console. There is a step-by-step guide to help you understand and go through the process. It's important to note that shipping details are automatically approved once submitted, while return policies require manual verification, which can take 10-13 days. Newly created return policies will be marked as "pending" pending verification. Only owners or full users of the Search Console property associated with a Merchant Center account can access these settings. Policies created in Merchant Center cannot be managed in Search Console.
Статтю згенеровано з використанням ШІ на основі зазначеного матеріалу, відредаговано та перевірено автором вручну для точності та корисності.
https://www.searchenginejournal.com/google-simplifies-adding-shipping-return-policies-for-online-stores/521923/
