Google is improving AI features to improve search results

Google recently responded to questions about the accuracy and quality of its AI reviews feature in search results. The company has acknowledged the criticism and strange results generated by AI reviews, but says the feature leads to greater user satisfaction and allows for more complex queries to be answered.

According to Liz Reid, head of Google Search, AI reviews were launched to provide users with comprehensive answers to complex questions that would previously have required multiple searches. They are built to only show information that is validated by the top web results and include relevant links for further research.

🚀 Despite the widespread use of AI reviews by millions of users, there are some problems. Google attributes these problems to several factors, including misinterpretation of queries, misinterpretation of the nuances of the language of web content, and limited high-quality information available for specific topics.

• 📌 Google responds to criticism by saying it has made more than a dozen technical improvements to AI reviews. These updates include better mechanisms for detecting absurd requests, limiting the inclusion of satirical and humorous content, updating systems to limit the use of potentially misleading user-generated content, and adding activation restrictions for requests where AI reviews were less helpful.