Google Updates Maps: Introducing Search for goods and checking availability in stores

Google has recently updated Maps, adding the ability to find specific goods and check their availability in local stores. This feature allows consumers to look for specific products and find the nearest stores with the available assortment.

"Need a last minute gift? You can now look for Google Maps products such as picleball rackets, board games, freezers and more to find the nearest stores that have them in stock so you can get what you need, immediately. Spare ink is not needed here!" - Google.

For retailers who want to use this new function, it is important to focus on three key components: the correct use of structured data markers, inventory management and integration of information about the location of the store.

• 📌 Developing structured data for products displayed in Google Maps.
• 📌 Inventory management to ensure the relevance of the availability of goods.
• 📌 Integration of the store location data to facilitate the search for end users.