Facebook Now Meta: Analysis of New Brand

Зображення до статті Facebook Now Meta: Analysis of New Brand
Зображення до статті Facebook Now Meta: Analysis of New Brand

Mark Zuckerberg announced that a company, previously known as Facebook, would now be called Meta. Facebook social network will remain Facebook, but will become one of the company's products.

With a new name comes a new visual identity, which, according to the author, is boring and disobedient. He criticizes the design for his banality and fuzzy.

Zuckerberg is fully responsible for the new direction, and the team that participated in the process was obliged to sign the NDA, so no recognition is given to external agencies.

  • 📌 Facebook is renamed to META and has a new visual identity.
  • 📌 Zuckerberg takes responsibility for the new direction.
  • 📌 Rename is a strategic step that allows the company to disassemble from negative associations with Facebook.
🧩 Bottom line: Facebook change to META is a strategic step that allows the company to disassemble from negative Facebook associations and opens new development prospects.
🧠 Own considerations: Facebook renaming in META may be an attempt to revive user activity and reputation problems. However, whether it will be enough to change the gambling field will only be clear over time.