AI OverViews Google: Impact on SEO and development prospects
Publication date:08.09.2025
Blog category:
SEO and Promotion
Fresh research shows that AI overviews from Google appear in 18% of searches related to publishers. In addition, the results show that traditional search factors can be less important for content that appears in AI overViews.
"In a traditional google rank - send you to the pages that you are more satisfied with. With AI OverViews the target is different, it's to show you the best answer."
🚀 Unlike traditional ranking, where Google tries to provide users with the most relevant pages, AI overviews aim to give the most accurate answer to the question. It is important to note that 63% of sources cited in AI overviews are not in the TOP-10 traditional search results.
- 📌 Research Conclusion: AI OverViews appear in 54% of cases when searching for "how many" requests.
- 📌 For reviews related to reviews, AI overviews appear only in 9% of cases.
- 📌 Requests like "what is" generated by AI overviews in 39% of cases.
AI overviews is a Google technology that analyzes the content of a web page and provides a brief overview of its content.
AI overviews can influence SEO as they change traditional Google ranking factors.
To adapt to AI overviews, you need to understand how Google analyzes and displays content. This may include optimization of the content to answer the common questions.
🧩 Summary: AI overviews from Google are becoming increasingly important in the SEO context. They change standard ranking rules and provide new opportunities for search. Publishers should adapt to these changes, focusing on creating content that provides accurate answers to common questions.
🧠 Own considerations: Although AI overViews may seem threat to traditional SEO, they actually present new opportunities. They require SEO specialists from a deeper understanding of the content and ways of displaying Google. Therefore, I believe that AI overViews is not only a challenge, but also a great opportunity for SEO specialists to improve the visibility of web content as a result of search.
✍️ Автор: Володимир Катюшин, експерт у сфері вебтехнологій.
Статтю згенеровано з використанням ШІ на основі зазначеного матеріалу, відредаговано та перевірено автором вручну для точності та корисності.
Літературні джерела!
https://www.searchenginejournal.com/google-ai-overviews-appear-in-18-of-publisher-related-queries/536752/