Accessibe will pay $ 1 million for deceitful marketing practices, the Federal Trade Commission states
Accessibe, founded in 2018, offers automated solutions aimed at improving the availability of websites for people with disabilities. Their flagship product, Accesswidget, uses artificial intelligence to modify the elements of the website in real time, aiming to reach ADA compliance by implementing WCAG 2.1 management.
- 📌 FTS argues that Accessibe mistakenly claimed that its AI tools Accesswidget can make any website fully appropriate to WCAG.
- 📌 The commission found that these applications were unreliable because the company had not sufficient evidence to confirm its product's effectiveness in achieving full compliance.
🧩 Summary: Under the terms of the proposed agreement, Accessibe is prohibited from making unverified statements about the possibilities of their products, especially for compliance with accessibility management. In addition, the company must reveal any material relationship with those who recommend and inspect their products to prevent deceitful recommendations. $ 1 million will be used to give compensation to the victims of consumers.
🧠 Own considerations: this case is an important reminder for AI companies, the need to have reliable evidence of the effectiveness of their products, especially when they claim that they ensure full compliance with existing standards. In addition, it emphasizes the importance of transparency and honesty in marketing materials.
Літературні джерела!
Для підготовки контенту ми дослідили статті, присвячені сучасним підходам у створенні сайтів, UX/UI дизайну та просуванню в Google:
https://webdesignerdepot.com/ftc-orders-accessibe-to-pay-1-million-for-deceptive-ai-accessibility-claims/