Important precedent: European Court finds Google guilty of unfair competition

In 2006, British couple Shivan and Adam Ruff launched Foundem, a price comparison site. On the day of the launch, the site fell under Google's automatic spam filter, which significantly reduced its visibility in the search engine. It's noticeable how this affected their traffic: "Google basically disappeared us from the Internet," said Shivan Ruff. For two years, they've been going to Google, but to no avail.

"Google has practically disappeared us from the Internet," - Shivaun Ruff.

After realizing that Google was not responding to their complaints, the Raffs turned to regulators. Their complaint led to an investigation by the European Commission in 2010, which found similar problems with about 20 other price comparison services, including Kelkoo, Trivago and Yelp. 🚀

• 📌 The investigation of the European Commission led to the conclusion that Google illegally promoted its price comparison service, limiting competitors. As a result, in 2017 Google was fined €2.4 billion.