Google Ads privacy changes: what does this mean for advertisers?

Google Ads recently sent letters to advertisers in the US informing them of upcoming privacy changes. This is because user privacy is now the number one concern, and many states have introduced their own privacy laws that will go into effect this year.

"This means that individual states are stepping up measures regarding the privacy of users and the way their data is processed."

🚀 One of the key tools Google uses to comply with the law is Restricted Data Processing (RDP), which Google developed in 2019. This is a special tool that helps advertisers comply with various country or state laws.

• 📌 One of the major changes Google is making to protect data and ensure advertisers comply with the law is updating the language of the existing terms. If you've already accepted the online privacy policy in your Google Ads account, you don't need to take any additional action regarding this update.

🚀 In addition, Google states that it will act as your service provider or processor when "Restricted Data Processing" (RDP) is enabled for the above states. This is good because if this feature is enabled, RDP functionality will expand as other states implement their own privacy laws.