Provision of branded consistency of large companies in the digital era
In the context of the digital era, large companies, such as Sony, make efforts every day to ensure the consistency of the brand on five continents.
Adobe has recently announced the integration of Digital Publishing Suite with Adobe Experience Manager. This integration is aimed at increasing market share in the growing digital platform sector. 💡
- 📌 Using Digital Publishing Suite and Adobe Experience Manager simplifies the process of creating a rich and texture content for customers on mobile devices and websites.
- 📌 Integration of these platforms, as parts of Adobe Marketing Cloud, together with Adobe Analytics combination can simplify the delivery process, speed up production and reduce costs for thousands of digital content publishers worldwide.
- 📌 Adobe DPS is already used by companies such as Condé Nast to accelerate production, reduce costs and consistency.
🧩 Summary: Adobe is working to improve their digital platforms to help large companies cope with branded consistency challenges in the digital era.
🧠 Own considerations: I believe that this step Adobe can play an important role in ensuring branded consistency in the digital era. However, it is also important to focus on the development of other tools that will help companies adapt to rapidly changing market conditions.
Літературні джерела!
Для підготовки контенту ми дослідили статті, присвячені сучасним підходам у створенні сайтів, UX/UI дизайну та просуванню в Google:
https://webdesignerdepot.com/adobes-new-product-integration-streamlines-content-across-devices/