Impact of artificial intelligence on search engines: loss of trust or new opportunities?
Publication date:01.10.2025
Blog category:
Web Technology News
According to the Online Nation report, the fate of Google Search in the UK market has decreased this year: User achievements fell from 86% to 83%. The main reason for this is the increase in users' concern about the search results generated by artificial intelligence (AI): only 18% of users are confident in their accuracy.
"Microsoft's Bing Gaeded Popularity After Adding Chatgpt in February 2023, Peaking at 46% Reach in the UK in April. By May 2024, IT SetTLED AT 39%, Still Above Pre-AI LEVELS.
It is obvious that the initial enthusiasm for AI -based search engines is losing its relevance, and users are more careful to the results of AI generated. 🚀
- 📌 Despite the widespread implementation of AI -based search engine, trust remains a problem: only 18% of users in the UK consider AI -based search results.
AI affects the search results, changing the way searching systems display information, but this also caused some concern for users about the accuracy and reliability of such results.
The study has shown that only 18% of users in the UK consider AI -based search results.
Insufficient level of confidence in AI -based search results creates challenges, but also opportunities to improve content. AI can be used as an additional tool and not as a replacement of current methods.
🧩 Summary: Artificial intelligence changes the world of search engines, but the user's trust remains an invariably important factor. This creates new challenges for marketers and content, but also opens up new opportunities to improve content and use AI as an additional tool.
🧠 Own considerations: despite technological changes, the human factor remains important in the world of search engines. We, as web developers and marketers, must remember this and constantly adapt to the needs of users, ensuring reliability and quality of content.
✍️ Автор: Володимир Катюшин, експерт у сфері вебтехнологій.
Статтю згенеровано з використанням ШІ на основі зазначеного матеріалу, відредаговано та перевірено автором вручну для точності та корисності.
Літературні джерела!
https://www.searchenginejournal.com/google-search-sees-uk-decline-users-express-low-trust-in-ai/533877/