Google Artificial Intelligence Impact on Search Optimization: New Research

In a new study conducted by Botify and DemandSphere, more than 120,000 keywords on 22 sites were analyzed. The study conducted between August and September, the study found that traditional SEO metrics, such as clickality coefficient, no longer give a complete image about the search efficiency.

"When AI-views appear with the selected fragments, which occurs 60% of cases, they can occupy up to 76% of the screen space of mobile devices, displacing the usual lists from the field of view."

🚀 Although strong organic ratings remain critical, with 75% of AI-reviews coming from high-ranking pages, businesses need to adapt their strategies to increasing the impact of artificial intelligence.

• 📌 The main results of the study include a tendency to search without clicks, with 60% of searches that are solved without clicking on users. This shift creates a new challenge for a business that depends on organic search traffic.

🚀 Research also includes key findings about search templates, including the fact that keywords with less than 1000 monthly searches have caused AI-viewing 55% of cases. Long keywords (5+ words) generated AI-reviews in 73.6% of cases. Commercial intentions were shown by AI-reviews 19.4% of cases. Information requests caused the function of 58.7% of cases.

"You can have the best answer on your pages, but if they are not found in Google index, they risk not being quoted in AI -view - no matter how well they are optimized."

🚀 A new way of assessing the relevance of the content of the study is the analysis of cosine similarity. It found that the websites mentioned in AI-views often closely correspond to AI-generated resume, which indicates that higher quality content is associated with better visibility as a result of the search for AI.

• 📌 Research offers several strategic priorities for business: measuring visual Serp-methrics, analysis of semantic similarity between page content and AI-review summary, earnings, growth and protection of the top 12 organic rating positions, support of strong SEO-facilities to maintain organic productivity and development Bing, Chatgpt Search and Meta AI.

🚀 Research has found changes in how users perceive the search results and how business should manage their online outfit. AI-views create problems for organic search, but also present opportunities for adaptive business.