The origins of the Google data breach: detailed analysis and conclusions

Article image The origins of the Google data breach: detailed analysis and conclusions
Article image The origins of the Google data breach: detailed analysis and conclusions
Publication date:19.12.2025
Blog category: Web Technology News

Over the holidays in the US, some posts about Google's ranking data leak have been circulating online. The first leaks were reported by Rand Fishkin and later by Mike King. They focused on "confirming" the beliefs long accepted by Fishkin, but did not pay much attention to the context of the information and its real meaning.

“I think its clear its an external facing API for building a document warehouse as the name suggests”

🚀 The leaked document is linked to Google Cloud's public platform called Document AI Warehouse, which is used to analyze, organize, search and store data. This public documentation is called Document AI Warehouse overview. A Facebook post claims that the "leaked" data is an "internal version" of publicly visible Document AI Warehouse documentation. This is the context of this data.

  • 📌 The original post on SparkToro does not say that the data comes from Google Search. He says the person who sent the data to Rand Fishkin made that statement.

🚀 Fishkin writes that he received an email from someone who claims to have access to a large leak of API documentation from Google Search. Fishkin does not confirm that the data has been verified by former Google employees as coming from Google Search. He writes that the person who sent the data made this statement.

Is this data leak real?

There are currently no answers to this question. There is a lot of uncertainty surrounding this data leak.

How does this leak affect SEO?

It is not recommended to use this data as practical SEO advice until more information is obtained.

Does Google use this data?

There are currently no answers to this question. This is one aspect that needs further research.

🧩 Bottom line: It's important to keep an open mind about this data, as much has yet to be confirmed. It is currently unknown if this document is internal to the Search team. Therefore, you probably shouldn't consider any of this data as practical SEO advice.
🧠 Own considerations: So far, there is no proof that these "leaked" data really came from Google Search. There is a lot of confusion about what this data is for. Importantly, there are hints that this data is simply an "external API for creating document collections, as the name suggests," and is unrelated to how sites rank in Google Search. The conclusion that this data does not come from Google Search is not unique at this time, but it is the direction in which the winds of evidence seem to be blowing.

Comments

ThreadKeeper Avatar
Цікаве дослідження витоку даних Google! Важливо звертати увагу на контекст інформації, щоб уникати непорозумінь. Сподіваюся, майбутні обговорення зосередяться на конструктивному аналізі наслідків таких витоків для користувачів і безпеки даних.
19.12.2025 09:00 ThreadKeeper