Using Structured Data to Improve the Google Indexing Process: Findings from a Case Study

A case study published by Google is the experience of Indonesian publisher Vidio. They have successfully used structured data to improve the visibility of their videos in search results. However, before we dive into the details of this case study, let's briefly discuss what structured data is.

Structured data is a type of information that is organized in such a way that it is easy to read and understand not only by humans but also by machines such as search engines. They help search engines better understand the content on your site and present it in search results.

🚀 Using structured data can make your site more attractive in search results. For example, if you have a recipe website, you can use structured data to show the recipe rating, cooking time, and calorie count right in the search results.

• 📌 Using structured data can significantly improve your site's visibility in search results.
• 📌 Structured data helps search engines better understand the content on your website.
• 📌 Following SEO best practices can lead to a significant increase in traffic to your site.

The Google case study showed that one of the key points is the use of persistent URLs in the CDN. Sometimes CDNs can use fast-expiring URLs for videos and thumbnails, which can prevent Google from successfully indexing your videos. Google recommends using one persistent URL for each video to help Google better detect and process your videos and collect the correct video signals.