Interesting changes in the Amazon evaluation system
We are all used to the process of buying on Amazon. However, have you noticed changes in their evaluation system lately?
- 📌 Now instead of five stars you see only one star and a number that shows the average rating.
- 📌 The average assessment of the product may now seem lower, due to the visual perception of one star.
- 📌 Amazon also tests the option in which the percentage of five -star reviews is shown separately.
🧩 Summary: Changes in Amazon's assessment design have caused different user reactions. Despite the simplification of the system, some users have inconvenience due to changes in the visual perception of the rating.
🧠 Own considerations: Interestingly, even such minor changes in design can have a significant impact on user experience. It is important that companies take into account the community's response to their innovations, as it was with Apple and their "Complete Call" button.
Літературні джерела!
Для підготовки контенту ми дослідили статті, присвячені сучасним підходам у створенні сайтів, UX/UI дизайну та просуванню в Google:
https://webdesignerdepot.com/amazons-new-rating-system-gets-one-star-reviews/