NBC digital breakthrough: from traditions to innovation
NBC, like many other companies, has switched to digital format, as it is better for the environment, faster and cheaper. They also changed the design of their main websites, working on this since 2017.
🚀 New design was originally launched on two subsidiaries to test concepts developed by Code and Theory design agency. After successful testing, the design was implemented on three main NBC websites.
- 📌 The updated design is focused on images and smooth video integration.
- 📌 Design uses asymmetry, leaving space for advertising and resting eyes from headings.
- 📌 NBC News and MSNBC websites are reminiscent of technological/business blogs, and today is a magazine about life and celebrity.
🧩 Summary: NBC has successfully implemented a new design on its main websites, making them more aesthetic and convenient for users.
🧠 Own considerations: NBC digital changes are an example of how companies need to respond to the changing needs of their audience and technological trends to remain competitive.
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Літературні джерела!
Для підготовки контенту ми дослідили статті, присвячені сучасним підходам у створенні сайтів, UX/UI дизайну та просуванню в Google:
https://webdesignerdepot.com/nbc-unveils-ambitious-redesign/