TikTok is turning into a search engine: What does this mean for web technology?
According to new research from Adobe, TikTok is increasingly being used by consumers as a search engine for information, recipes, music and more. The research involved surveying more than 800 consumers and 250 business owners to understand how TikTok is reshaping search behavior and marketing strategies.
Research shows that 40% of consumers use TikTok to find things they need or want to know.
TikTok is becoming popular as a search engine because it delivers content in a unique, personalized way - through short, informative videos that tell small stories. A big part of TikTok's appeal is how it tailors content to each user's interests. 🚀
- 📌 TikTok is changing search behavior and marketing strategies.
- 📌 40% of consumers use TikTok to find things they need or are interested in learning.
- 📌 TikTok has a unique, personalized way of delivering content.
TikTok uses algorithms to respond to users' individual interests by offering short, informative videos related to their interests.
How is TikTok changing marketing strategies?More businesses are using TikTok to promote their products and services, experimenting with new video formats and collaborating with influencers.
Why is TikTok becoming popular among Gen Z and millennials?TikTok offers content that matches the individual interests of young people, including music, fashion, DIY ideas and more.
Статтю згенеровано з використанням ШІ на основі зазначеного матеріалу, відредаговано та перевірено автором вручну для точності та корисності.
https://www.searchenginejournal.com/tiktok-gains-traction-as-a-search-engine-among-gen-z-study/505633/
