Tiktok trends for 2025: key strategies and forecasts

Tiktok has published its annual report "What is further", which provides an idea of ​​what new trends and strategies will form the next year. I propose to consider some key conclusions from this report.

"Tiktok recommends brand to collaborate with a wide range of content creators to build more connections. 2 of 3 Tiktok users appreciate when brands collaborate with various creators. Collaboration with creators in different niches helps brands to achieve unique audiences."

🚀 Cooperation with creators of different directions not only increases your audience, but also allows the brand to look more diverse and interactive. For example, the Squad Busters campaign has attracted both gamers and not gamers from Supercell, reaching 261 million people around the world.

• 📌 Authenticity continues to be the key to success. 40% of TikTok users find brands that demonstrate their personality because of understandable content, more relevant. Strategies, such as street interviews, scenes and stories, can help build your brand authenticity.

Tiktok continues to emphasize the importance of authenticity in branding. The report emphasizes that 40% of TikTok users consider brands that demonstrate a person through available content more appropriate. 45% of social/video platform users say that the feeling of "understanding" with the brand increases their relevance.

"Tiktok communities continue to form a platform identity and cultural compliance. Popular micro -communities include: #WOMENINSTEM - an emphasis on women in traditionally men's industries; #Delulu is a frivolous trend on taking optimism, even if it is unrealistic. "

🚀 These communities create unique cultural trends that can inspire brands to create original and relevant content. For example, the #WOMENINSSTEM community focuses on women in traditionally men's industries, helping to increase equality and variety in STEM.