WIX dispute against WordPress: Analysis of the situation

Зображення до статті WIX dispute against WordPress: Analysis of the situation
Зображення до статті WIX dispute against WordPress: Analysis of the situation

The beginning of the conflict was that WIX tried to attract the attention of influential people from WordPress, giving them expensive headphones. Then Wix created a series of advertising that tried to draw WordPress in a negative light instead of promoting their own product.

WIX also made an attempt to create a viral video where a character depicting WordPress releases a "secret" message with a warning about "fake news". All this was aimed at showing WordPress as too outdated and not fashionable.

  • 📌 WIX is a public company that has an obligation to increase your profits.
  • 📌 Wix tried to attack the community that he wanted to attract.
  • 📌 WordPress has its "evangelists" that will not change their loyalty to free gifts.

Despite the fact that the author of the article is not a great fan of WordPress, he recognizes the value of his ethos as a free and open software created by volunteers.

🧩 Summary: Due to its WIX marketing strategies, it has made a community by trying to depict WordPress in a negative light, and this can have negative consequences for WIX reputation. WordPress, on the other hand, continues to grow and develop.
🧠 Own considerations: marketing strategies can be very different, but it is important to remain true to your principles and values. Fierce conflicts between brands can do more harm than benefits, especially if they distract users from the main - creating quality websites.

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