Randering Strategies for Web Pages: Impact on SEO and Custom Experience

In this video, Martin Splitt, Google Developer, explains the complexity of different rendering methods and how these approaches affect the performance of websites, user experience and search engine optimization (SEO). He talks about how rendering can be organized on the client, server or pre-retering side, as well as the advantages and disadvantages of each of these approaches.

"Rendering in this context is the process of introducing data to the template. There are different strategies about where and when it happens, so let's look at it together."

🚀 Approaches to rendering include pre-rendering (or static site generation), when HTML files are generated in advance and provided to users, Server-Side rendering (SSR), when web pages are dynamically generated on server every time the user is visited, and client, Javascript to get and display data in the user browser.

• 📌 Pre-rendering benefits include a simple tuning with minimal server requirements, high safety due to limited server interaction and reliable and stable work.
• 📌 The benefits of Server-Side Rendering include maintaining the dynamic interactions of users and individual content.
• 📌 The benefits of Client-Side Rendering include smooth, extra experience without page restart.