Understanding ChatGPT Search indexing for digital visibility

Article image Understanding ChatGPT Search indexing for digital visibility
Article image Understanding ChatGPT Search indexing for digital visibility
Publication date:22.10.2025
Blog category: Web Technology News

ChatGPT Search combines Bing's search index with proprietary OpenAI technologies. The indexing process requires understanding the operation of three different web crawlers that perform different functions. The first, OAI-SearchBot, is the main web crawler for searching, the second, ChatGPT-User, processes user queries in real time, and the third, GPTBot, manages the training of the AI ​​model.

"Proper indexing starts with your robots.txt configuration. Your robots.txt should allow OAI-SearchBot crawling, but keep separate permissions for different OpenAI crawlers."

Ensuring the visibility of your site in ChatGPT Search requires not only the correct configuration of robots.txt, but also taking into account a number of other factors. For example, content freshness affects visibility, pages behind paywalls can still be cited, and URLs that return 404 errors can still appear in citations. 🚀

  • 📌 ChatGPT Search combines the Bing search index with proprietary OpenAI technologies.
  • 📌 Correct indexing starts with robots.txt configuration.
  • 📌 Factors that affect visibility include content freshness and page accessibility.
Does content freshness affect visibility in ChatGPT Search?

Yes, content freshness affects your site's visibility in ChatGPT search results.

Can pages behind paywalls be cited in ChatGPT Search?

Yes, pages behind paywalls can be cited in ChatGPT search results.

Can URLs that return a 404 error appear in ChatGPT Search citations?

Yes, URLs that return a 404 error can appear in ChatGPT Search citations.

🧩 Summary: Indexing in ChatGPT Search requires understanding the system's web scanners and configuring your site to meet these requirements. Pay attention to the freshness of the content, the accessibility of the page and the configuration of your robots.txt file for optimal visibility.
🧠 Own considerations: Indexing in ChatGPT Search is a new challenge for web developers and SEO specialists. Success in this direction requires not only a deep understanding of the technical aspects of indexing, but also a broader view of content creation, which includes information freshness, content quality and its availability.