Expanding global access to web content: Google adds eight new languages ​​to its translated results feature

Google Search's Translated Results feature automatically translates the link title and meta description into the user's local language, making a website published in one language accessible to a searcher in another language. If a searcher clicks on a translated result link, the web page itself will also be automatically translated.

"Google does not host any translated pages. Opening a page through a translated result is no different than opening the original search result through Google Translate or using Chrome to translate in the browser. This means that JavaScript on the page is usually supported, as well as embedded images and other page features."

This feature is useful for publishers as it makes their website accessible to a larger audience. Google's documentation for this feature has been updated to reflect that it is now available in eight additional languages.

🚀 Users who speak languages ​​such as Arabic, Gujarati, Korean, Persian, Thai, Turkish, Urdu and Vietnamese will now automatically be able to access a wide range of websites.

• 📌 It is important to note that surprisingly Google has not yet translated results into such major languages ​​as Turkish, Arabic or Korean. According to international SEO expert Christopher Shin, the reason may be that Google has always faced difficulties in the South Korean market as a search engine, which is mainly due to Naver and Kakao, formerly known as Daum.
• 📌 However, a complete paradigm shift to Google began when more and more students who studied abroad, where Google is the dominant search engine, returned to South Korea. As more students, overseas travelers, etc. returned to Korea, they began to realize the strengths and weaknesses of local search portals and the capabilities of these local portals to provide information.
• 📌 At the same time, more and more South Korean companies such as Samsung, Hyundai, etc. have also started to move marketing and sales to global markets, so the importance of Google as a tool for companies has also become more important for domestic audiences. Naver is still the dominant search portal, but not for getting answers to specific queries, but for shopping, reviews, etc.