Google's policy clarification of site abuse: third parties, recovery and technical aspects

Upgrade includes important moments in content management from third parties and recovery processes. Google would like to clarify what is considered a violation. The use of content from third parties is not a problem. Violation occurs when this content is used to benefit from existing site ratings.

“Having content from third parties is not a violation of policy on abuse of the site's reputation. This is a violation only if the content is published to abuse the search ratings using the business site rating signals. "

This is especially important for publishers who use: freelancers; white label services; external contents; Content created by users. Google defines third parties content as: "Content created by a separate structure that is not an economic site", including "users of this site, freelancers, white label services, content created by people who do not work directly on the economic site."

• 📌 Publishers who want to correct manual actions now have clear instructions for what to do with their content.

What not to do: do not carry content in a sub -director or subdomen. Do not redirect URLs that have been fined. Do not move the content without proper documentation. However, Google notes that "Moving content to a new domain: it is much less likely to be a problem if the new domain does not have a reputation and you adhere to our spam policies."

What to do: Move content to new domains that do not have a good reputation. Use noindex tags and make appropriate requests for re -examination. Apply "Nofollow" attributes for any required cross-reference.

• 📌 Publishers must properly designate their affiliate links. This means that you can continue to make money with legitimate strategies by following the new rules.

For Google's hand-made websites, Google outlined important technical requirements: using Noindex tag itself will not automatically delete a fine. You have to submit requests for re -examination through Search Console. You need to document all the steps taken to solve problems.