QR codes: from primitive use to innovative marketing solutions

The article begins with the analysis of the evolution of QR codes. From simple black and white codes that looked like crossword puzzles to more creative and aesthetic codes with colors and images. However, the author emphasizes that despite the different design, the main function of QR codes - the redirection of users to the website remains unchanged.

💡 At this stage, UQR.ME is introduced, a startup that provides tools for creating, managing and tracking dynamic QR codes. The basic idea is to allow users not only to create QR codes, but also to change their content as needed.

• 📌 Dynamic QR codes differ from static in that they allow you to change the reference reference.
• 📌 UQR.me allows users to create mobile target pages for QR codes, as well as change the content of VCard within these codes.
• 📌 UQR.me offers creative tools that allow you to "decorate" QR codes by adding colors, logos or images.

🚀 UQR.me offers "Bridge" - a transitional page that appears before the user goes to the target page. This allows you to briefly share a logo, banner or image with text. Users can personalize "bridge" by changing colors and images to their liking.

⚡ Users can download files to their QR codes, which makes them even more functional. They can update the documents and immediately share them with the team where they are.