Protest against Automattic CEO: Domain name used to display message

Article image Protest against Automattic CEO: Domain name used to display message
Article image Protest against Automattic CEO: Domain name used to display message
Publication date:20.10.2025
Blog category: Web Technology News

Recently, someone registered the domain name WPEngineTracker.com using the words that the WordPressEngineTracker.com domain uses to describe itself. If people looking for Automattic's WP Engine Tracker go to WPEngine.com, they will be taken to a version of the site that is currently posting a protest message against Matt Mullenwega.

“I found it odd that Matt registered wordpressenginetracker.com when the thingamajig isn’t called “WordPress Engine Tracker” – it’s “WP Engine Tracker”

🚀 The domain name was registered just a few days ago, on November 7. Given the specifics of the Internet, it was expected that someone would register a domain variant.

  • 📌The main idea of ​​this article is that registering and using the WPEngineTracker.com domain is a protest against Automattic CEO Matt Mullenwega. This is made possible by using a name similar to the official WP Engine Tracker domain.
Q: Who registered the WPEngineTracker.com domain name? A: The name of the person who registered the domain name was not mentioned in the article. Q: What content is hosted on WPEngineTracker.com? A: The site has a protest message against Automattic CEO Matt Mullenwega. Q: How did users react to the appearance of the new site? A: Overall, user response has been positive. The domain registration announcement on GitHub received 15 likes and 18 laughing emojis.
🧩 Summary: Registering and using the WPEngineTracker.com domain is a protest against Automattic CEO Matt Mullenwega. This is made possible by using a name similar to the official WP Engine Tracker domain. The reaction of users to this action was positive.
🧠 Own thoughts: This case shows how important it is to choose and register domain names for your web resources. In this regard, companies should consider all possible domain options that may be associated with their brand or product to prevent similar cases in the future. Although the reaction in this case was positive, such situations can have a negative impact on the company's reputation.