Combination of Getty Images and Shutterstock: New Era for Visual Content.

Зображення до статті Combination of Getty Images and Shutterstock: New Era for Visual Content.
Зображення до статті Combination of Getty Images and Shutterstock: New Era for Visual Content.

Combine Getty Images and Shutterstock indicates the beginning of a new era for visual content suppliers. The merger includes a huge Getty Images library and a large selection of commercial images, videos and music from Shutterstock, promising creative specialists with extended access to resources.

  • 📌 Joint catalogs of Getty Images and Shutterstock offer an unprecedented selection of visual content.
  • 📌 Both companies are actively investing in generative AI technologies.
  • 📌 The merger aims to develop a single platform for search, licensing and asset management.
  • 📌 The new company plans to invest in advanced trends such as immersive 3D content, AR/VR assets and photographs from events.

The merger promises exciting progresses, but some in the creative community are concerned about the consequences of reducing competition. This can improve the quality and variety of assets, ensuring that creative specialists have access to tools that meet their changing needs in a very competitive environment.

🧩 Summary: The merger of Getty Images and Shutterstock promises to transform the visual content landscape, offering extended opportunities for creative specialists and providing a greater exposition for photographers and visual artists.
🧠 Own considerations: this merger can be an important step in the development of the visual industry, but it is important that it does not lead to restriction of competition and accessibility for independent designers and small agencies. It is important that the new company maintains a balance between commercial success and support for the creative community.

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