YouTube gifts: a new opportunity to support content creators

Article image YouTube gifts: a new opportunity to support content creators
Article image YouTube gifts: a new opportunity to support content creators
Publication date:03.10.2025
Blog category: Web Technology News

YouTube presents a new "jewelers' gifts" that allows users to support content creators during vertical live broadcasts. This indicates that YouTube is actively producing its place in the space of virtual gifts that Tiktok has already used for many years.

"Gifts, Powered by Jewels," available to YouTube partnerships in the United States and offer new ways to make money on live content.

🚀 So it looks like in practice. The new gift system introduces two virtual currencies: "jewelers" for viewers and "ruby" for creators. Viewers can buy jewelers with packages to send animated gifts that appear as cross -cutting messages during vertical live broadcasts.

  • 📌 Creators earn "ruby" from these gifts, and every "ruby" is worth one center in real currency.

1. What are the technical requirements for the use of the "Gifts provided with jewelers"?

2. Is there a restriction on the type of content that can be used with this feature?

3. What are the next YouTube plans for this feature?

🧩 Summary: YouTube unfolds a new feature "Gifts provided by jewelers" in the United States and plans to expand it to more countries in the near future. This enables the content creators to make money on live content, receiving virtual gifts from their fans.
🧠 Own considerations: This step YouTube can be a response to similar Tiktok features. Although Tiktok has the advantage in virtual gifts, a large YouTube users base and monetization infrastructure can make it a strong competitor in this area.
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