Rethinking the visual identity of Sandisk: from one pixel to a new logo
The ELA Advertising agency, which was behind the process of reinstalling, explained that it all started with a pixel - the main smallest data block. The updated design looks stylish and futuristic, imbued with symbolism.
The known open letter 'd' is left, but the main feature is a new 's' in the form of a cone and pixel. The company now has two versions of its logo - vertical and horizontal, which provides flexibility for digital and physical brand.
- 📌 Founded as Sundisk in 1988 and renamed in 1995, Sandisk has experienced decades of technological evolution.
- 📌 Sandisk's reconciliation shows that even practical, company -oriented company equipment can use rithing and emotional impact.
- 📌 For designers, the lesson is obvious: the logo is just part of the more story.
🧩 Supplement: Sandisk's transmission is an important step in the evolution of the company, which emphasizes its desire to keep up with the times and technological progress.
🧠 Own considerations: This case demonstrates how important it is for brands not only to progress technologically but also to reflect this progress in your brand. This is of particular importance for technological companies for which innovations are key.
Літературні джерела!
Для підготовки контенту ми дослідили статті, присвячені сучасним підходам у створенні сайтів, UX/UI дизайну та просуванню в Google:
https://webdesignerdepot.com/sandisks-new-logo-is-a-single-pixel-of-the-future/