RESULTING AND Adaptation: Marketing Marketing Marketing Marketing Forecast: Key Trends and Roles

Article image RESULTING AND Adaptation: Marketing Marketing Marketing Marketing Forecast: Key Trends and Roles
Article image RESULTING AND Adaptation: Marketing Marketing Marketing Marketing Forecast: Key Trends and Roles
Publication date:04.10.2025
Blog category: Web Technology News

LinkedIn's report on marketing prospects reveals vacancies recovery, with an increase of 76% compared to last year. It also identifies the most popular professions in marketing by regions and levels of experience, thus creating a road card for those who plan career changes.

Anyone, from an experienced leader to a beginner in the industry, can use these trends to form their career strategy.

🚀 Linkedin data, the most popular professions in marketing by regions: in North America - social media manager (at the beginning of a career), marketing manager (medium level) and marketing director (high level); in Europe, the Middle East and Africa - marketing specialist (at the beginning of a career), social media manager (average level) and marketing head (high level); in the Asia -Pacific region - digital marketing specialist (at the beginning of a career), marketing manager (average level) and marketing director (high level); In Latin America, the community manager (at the beginning of his career), marketing analyst (medium level) and promoter (high level).

  • 📌 Although the total marketing market has shown an increase of 76% per year, B2B marketing positions increased by 21%. This indicates that despite the more modest growth than the wider industry, the capabilities in the B2B space again begin to expand after the decline last year.

Q: What are the most popular professions in marketing by regions?

A: North America is a social media manager, a marketing manager and a marketing director. In Europe, the Middle East and Africa, marketing specialist, social media manager and marketing head. In the Asia -Pacific region - digital marketing specialist, marketing manager and marketing director. In Latin America, the community manager, marketing analyst and promoter.

Q: How did the B2B marketing market change?

A: B2B marketing positions have increased by 21%, which indicates an expansion of opportunities in the B2B space after the decline last year.

Q: What is the rate of satisfaction with B2B marketers?

A: The report revealed 91% of the level of satisfaction with B2B marketers, especially those who are engaged in management positions. However, 55% of them noted that they were actively looking for work or would be considered possible to change their work on a proper offer.

🧩 Summary: LinkedIn's last report on marketing prospects shows promising trends for marketers, but what should they do about it? The answer is simple: always be prepared for change. To study, maintain your profile in LinkedIn, develop cooperation skills and creative problems, focus on high -paying positions and be flexible.
🧠 Own considerations: This report emphasizes the importance of continuous learning and adaptation in the field of marketing. Changes are inevitable, especially in a constantly developing industry as marketing. It is important to develop not only technical skills, but also "human" skills such as collaboration and creative solution to problems. In addition, marketers should be ready to move to another position or even an industry, if necessary.