Remembering the design of The New York Times Magazine

Зображення до статті Remembering the design of The New York Times Magazine
Зображення до статті Remembering the design of The New York Times Magazine

The New York Times Magazine, which has an 119-year history, has decided to make changes to its design. The main areas that were reviewed: logo, font set and shortened logo for social media. These changes were aimed at adapting the magazine to the requirements of the web environment, but not to alienate ancient readers.

🚀 In the framework of rethinking of design, the most noticeable change was the updating of the log logo. The logo font has become more spacious, which improved its readability on the network. The updated logo design is responsible for Matthew Carter.

💡 The magazine introduced a new set of original fonts created by Henryk Kubel with A2-Type. These new fonts are distinguished by modern bezerphic grenade and pleasant shakes. These fonts help distinguish the magazine from the online publications The New York Times.

  • 📌 Updated logo design
  • 📌 Introducing a new font set
  • 📌 Design change for social media

🧠 As part of a new strategy aimed at strengthening the web the magazine of the magazine, an emphasis on social media, including the social media logo, was focused.

⚡ Part of rethinking of the design was the work on the layout of the pages of the magazine. According to the trends to minimalism, a more pure layout of the pages was introduced. Now the pages of the magazine have only seven columns, and previously there were up to 12.

🧩 Summary: The purpose of Redizin was to deduce a magazine from the shadow of its more famous parental brand - The New York Times. The magazine continues to remain relevant to readers, even the Devisia 119 years after the first publication, updating its appearance and adapting to web readers.
🧠 Own considerations: The modern design of the magazine demonstrates the flexibility and adaptability of the brand, which is important for maintaining its relevance within the framework of a rapidly changing digital landscape. The design updates emphasizes the importance of maintaining organic communication with readers, no matter what format they choose to receive content.