Optimization of web content for AI-search systems from Microsoft

Microsoft has provided tips on content optimization for AI search systems, including Chatgpt Search from Openai, which uses the Bing index. Understanding the user's intention is key in this new search, Microsoft says. Previously, digital marketing strategies were often based on demographic data and wide customer segments. But in the generative AI AI, focus shifts from the one who is the client to what he is looking for - in real time.

... 🚀 Microsoft talks about several ways to optimize the content of websites for AI search systems. The first advice is to focus on the intentions that are on the search request, not just on keywords. For example, if your keywords find you that users are looking for "how to choose environmentally friendly coffee makers", provide detailed, step by step guides, not just general information.

Websites should use natural language processing techniques (NLP) to bring content in accordance with how AI-systems are processed and understood. "Generative engines, such as Bing Generative Search, deliver content to search engines, understanding and generating human language through natural language processing (NLP). Analyzing large amounts of text data for the study of language templates, context and semantics, they are able to provide appropriate and accurate answers."

• 📌 Microsoft emphasizes the importance of using NLP strategies when creating content for its optimization, increasing relevance, increasing authority, and ultimately, increasing its visibility and efficiency.

... 🚀 To improve your website and target pages for Microsoft AI-search systems, it recommends using keywords: Long keywords for specific interests of users, spoken phrases that match natural language templates, semantic key words that give contextual relevance, key.

Microsoft encourages content to keep up-to-date and proposes to use the Indexnow Protocol to quickly notice search engines about changes on the website. This helps to maintain positions in search and guarantees that AI systems have the latest information.

• 📌 Microsoft acknowledges that there is no "secret sauce" for AI search systems. However, a clear understanding of how AI determines relevance and uses content can help you create more optimized content.