New BrightEdge Research: How Artificial Intelligence Works and Google AI Reviews

New research from BrightEdge provides an overview of the types of queries that most often display Google AI (AIO) reviews. The findings show dramatic differences in the number of AI reviews displayed across verticals, reflecting the types of common queries.

"It's exciting to see how BrightEdge Generative Parser ™ is giving marketers a head start on understanding how search AI is evolving and giving the community a glimpse into the future. For marketers who rely on organic traffic, early indications are that AI will help reach new customers and create new opportunities to create content that addresses different needs and elevates brand performance." - Albert Gouyet, Vice President of Operations at BrightEdge.

🚀 BrightEdge used its Generative Parser technology to produce research results for Google's new AI (AIO) search review. According to their report, Featured Snippets and questions were the most likely triggers for the AIO feature. However, local searches and queries generating sitelinks were less likely to trigger an AIO.

• 📌 According to the study, health-related queries tended to generate AI reviews 63% of the time.
• 📌 B2B technology queries tended to generate AIO results 32% of the time.
• 📌 E-commerce queries triggered AI reviews 23% of the time.