New B2B Marketing era: Create effective advertising campaigns using LinkedIn

Creating effective advertising campaigns is a big challenge for B2B marketers. LinkedIn's last analysis showed that 90% CMO seeks more bold creative campaigns, signaling a creative renaissance in B2B Marketing.

"Our research has shown that 81% of advertising campaigns cannot attract attention or promote brand memorization. So we decided to help marketers using our conclusions." - Linkedin

🚀 Linkedin offers 6.5 key principles to improve the efficiency of advertising campaigns: to be attentive to context, to create recognizable advertising materials, to ensure the unity of the brand, to cause emotional reaction, to give real value of content and even to experiment.

• 📌 Be careful to context: create ads that take into account the cultural context, delivery mechanism and consumer mood.
• 📌 Draw the most attention: use exciting visual effects, strong contrasts and dynamic movements to attract attention in the ribbon.
• 📌 Go out: focus on unique recognition, not just a distinction from competitors.
• 📌 Be one: ensure the uniqueness of your brand at all stages of interaction with the client.
• 📌 Call emotions: use common human truths and experiences to cause an emotional reaction.

The last "half" principle from LinkedIn is an experiment. The company recommends testing the best practices with organic content and then enhanced the most effective ones by paid promotion.