Medium presents a new logo: third change in three years

Зображення до статті Medium presents a new logo: third change in three years
Зображення до статті Medium presents a new logo: third change in three years

The Medium web publication platform has decided to change its logo by returning to its original Slab-Serif font. This hints that the previous logo has not achieved the expected results.

The 2015-2017 logo was a strange image, a pseudo-isometric effort combined with an inconspicuous mid-range font; It always looked like an idea compromised too big. The new logo is much bolder and has some editorial authority.

🚀 The new logo works in a black and white version, paying tribute to the brand history, not being completely dependent on it. It resembles mastges of authoritative publications such as New York Times or Washington Post without introducing Blackletter.

🚀 In addition to the logo, "Medium" uses a monogram - the capital letter "m", spread on a black background. The monogram is designed to use where the logo is too detailed.

  • 📌 Medium logo has been changed for the third time in the last three years.
  • 📌 The new design is more reminiscent of the original company logo.
  • 📌 The logo works in a black and white version, which is the basic principle of logo design.
  • 📌 Medium also uses a monogram for cases where the logo is too detailed.
🧩 Summary: Changing the Medium logo is a kind of return to the roots. The new design reflects the ambitions of the company to turn from entertainment SAAS into a serious publication empire.
🧠 Own considerations: Frequent changes in the logo may indicate the instability of the brand strategy or trying to find the best option for the target audience. However, it is important to remember that constant reappropriate can cause confusion among consumers.

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