Street advertising skill: Creative approach to billboard design
The article tells about creative street advertising by Dutch company Amac, which has become known on Reddit. At first glance, billboard depicts a broken iPhone screen, which is apt for a company that is engaged in repair and resale of Apple products.
However, a more detailed review shows that cracks on the screen actually depict a local map - specifically the city of Maastricht, the Netherlands. This indicates the location of the company store.
- 📌 Advertising that includes many messages.
- 📌 A broken screen that attracts the attention of buyers with damaged phones.
- 📌 A map indicating a place to repair the damaged screen.
🧩 Summary: A creative approach to billboard design has helped AMAC to make its advertisement more efficient and Memorarable.
🧠 Own considerations: This example shows how important it is to think in a non -standard one when creating advertising. The use of local features and knowledge of the target audience can significantly increase the efficiency of the advertising campaign.
Літературні джерела!
Для підготовки контенту ми дослідили статті, присвячені сучасним підходам у створенні сайтів, UX/UI дизайну та просуванню в Google:
https://webdesignerdepot.com/amacs-creative-phone-repair-advertisement-leaves-the-design-community-in-awe/