Future of user research: Important forecasts and trends
The article analyzes how grocery teams conduct users research today, how they use knowledge of users to make confident decisions and promote business growth. The role of artificial intelligence in this process is considered.
🚀 According to MAZE's report on the future of user research, demand for user research is increasing. 62% of respondents who took part in the survey said they have increased demand for user research over the last 12 months.
- 📌 Increasing demand for user research
- 📌 Research to make decisions
- 📌 The role of artificial intelligence in user research
🧩 Summary: Demand for user research is increasing, and product commands are actively using research to make decisions. Artificial intelligence begins to play a significant role in this process.
🧠 Your own considerations: despite the increase in demand for user research, it is important to remember the value of data quality and careful analysis of the results. Although artificial intelligence can help automate the process, the human element is still critical for a deep understanding of users.
Літературні джерела!
Для підготовки контенту ми дослідили статті, присвячені сучасним підходам у створенні сайтів, UX/UI дизайну та просуванню в Google:
https://www.smashingmagazine.com/2024/03/the-future-of-user-research/