Kiehl's has introduced a font made of human pubic hair.

After the Kiehl's intimate care advertisement in 2024, where the pubic hair was visible, the brand decided to use this moment in its favor, creating a new font as a kind of response to censorship.

• 📌 Kiehl's publishes three new visuals with headlines fully formed of pubic hair.
• 📌 The brand tries to evoke beauty standards that make us ashamed of simple things like body hair.
• 📌 Kiehl's Global Brand President, Hong Saune, stated that hair in intimate places is a natural part of the human body, and there is no reason to feel uncomfortable.

Kiehl's, with the help of this new element, tries to encourage people to be more openness and honesty. They turned the unsuccessful censorship into a full statement. It is, as if Helvetica decided to rebel, relax and stop worrying about entering the usual framework.

So, next time you will create advertising for skin care or, say, a required note, why not add a little positive attitude to your own body?

My own considerations: This step from Kiehl's can be an important step towards changing the social attitude to the body. This can force people to review their attitude to their own body and beauty standards. However, it should be remembered that it is also a marketing move, and it is important to maintain critical thinking when perceiving such campaigns.