How to test and measure content in custom experience

The purpose of content design is to reduce incomprehensibility and improve clarity. However, it is often difficult to identify the problem, since user reviews are usually not specific. However, there are some simple techniques to evaluate how users understand and perceive content.

Content testing is an easy way to test the clarity and understanding of the content on the page - whether it is a paragraph of a text, a user flow, an information panel or something medium. Our goal is to understand how well users actually perceive the content we present. 🚀

Consider two quite popular content test techniques: Banana Testing and Content Heatmaping. 🧠

• 📌 Banana testing: We replace all key actions with the word “Banana”, then ask users to suggest that this action could call.
• 📌 Content Heatmaping: We provide participants with a task and then ask them to highlight things that seem clear or confusing. Then we reflect all the secretions in the form of a heat card to identify patterns and trends.